Outdoor Retailer + Snow Show is where the outdoor and snow industries come together, creating an unprecedented opportunity to reach influential buyers across all product segments. This is the place for brands to reach a larger, more diverse and valuable retail audience.
MRA is a not-for-profit organization of sales representatives who sell products of the outdoor and snow businesses. Our purpose is to support members and the retailers who sell their products, provide venues in which members can conduct business in a profitable and efficient manner, and promote their love and passion for the outdoors in the Midwest.
Outdoor Reps Association (ORA) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation industry, including apparel, footwear, and accessories for all sorts of outdoor lifestyles.
Our signature event is our summer trade show, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.
Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.
Innovative, efficient, and energizing, join over 100 independent specialty outdoor retailers and over 100 top brand exhibitors and sales reps for our Spring ‘19 Connect show. The invitation-only Connect features a unique format that simplifies the typical tradeshow, focusing efforts on buying and selling, collaborating on product developments and performance, and learning about industry trends, data, and best practices. We couldn’t be more excited about bringing the heart of our industry together, as key brands and retailers work together to set the course for the category as a whole.