__Since 1998 Raph.4.4.png

We are an Independent Sales Agency representing and providing the highest quality products to the ActionSports, Specialty and General sporting goods markets. It’s our mission to provide the highest levels of service, energy and passion to the brands we represent, all while maintaining an unparalleled level of professionalism.  


Agency Competitive Advantages

I formed the agency in 1998 to address the needs of the modern retailer. Today’s Outdoor and Action Sports Business requires a business model that revolves around the fundamentals of sales. Leveraging strong relationships and experience to provide first-rate service, innovative sell in and sell out and experiential buying, are the only factors that allow an Agency and their portfolio of High-Quality Brands to consistently find and grow share in each selling cycle. So, as a rep, an Agency has to do it better than the rest and I feel our team’s qualities and expertise is class leading. Competencies learned from over 20yrs of experience working multiple categories and multiple channels developing a high level of trust and respect and knowing that it’s much more than selling, it’s account management from start to finish that makes a great partner.


As well, we are four strong and cover a lot of ground. Our territory consists of Illinois, Wisconsin, Iowa, Minnesota, UP of Michigan, Dakotas, Missouri, Kansas, and Nebraska.

Trade Accolades and Professional Awards

2017 Fall adidas New Account Award

2016 adidas Agency of the Year

2011 Nordica Salesman of the Year

2011 Nordica Sales Growth Winner

2007 SIA Regional Rep of the Year Winner 

2006 SIA Inaugural Regional Rep of the Year Winner

2002 Helly Hansen Rookie of the Year

Multiple other brand commendations


Trade Organization Membership

Screen Shot 2019-08-20 at 11.38.40 AM.png

Agency offices and showrooms

Shorewood, MN

Minnetrista, MN

Menasha, WI

Minneapolis, MN